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About Us
Our Story
We believe in entrepreneurship and in particular, the entrepreneur! After decades as top revenue producers, consultants, and vendors, we've observed a continual and disturbing pattern; those actually creating revenue for a company often get the short end of the stick.
Hard-working entrepreneurs trying to provide for their families and create a better future all-too-often have been left disappointed and underwhelmed with unmet expectations.
We know it can be better and Velovita was created to be just that - not only better but an exceptional side gig with flexibility, security and a global reach, right from the comfort and convenience of your own home. We, as a company and a community, exist to provide our people with: cutting-edge products that are effective and fun to use, business tools, the know-how, and a positive environment allowing you to create a better future for you and your family, all while helping others become their greatest version of themselves.
Our Mission
To provide an ecosystem of inspiration, education, and life enrichment. Velovita has a singular focus on the individual, to increase their daily performance both mentally and physically.
Our Vision
Velovita envisions a worldwide movement of people realizing their greatest potential by providing an environment whereby technology and tradition unite to create a platform for everyone to thrive.
Kosta Gara Bio
Kosta Gara is the mastermind behind some of the most iconic products and platforms in the Direct Sales space today and is known for transforming groundbreaking products into household names. His revolutionary and disruptive style has led him to appear on numerous international media publications, including but not limited to: Forbes, Inc., and Televisa, the largest broadcasting media in the Spanish-speaking world. Kosta's unique style, concepts, and strategy have earned hundreds of millions of dollars for corporations, brands, and top producers alike. His documented track record and coherent success have enabled him to identify key products and leverage those insights in building iconic companies.
In 2005, after four years in the cosmetics space, Kosta was able to retire and co-author two “Amazon Best Seller” books while globe-trotting throughout Europe. Two years later, he returned from retirement to become a partner and Co-Founder of an innovative energy drink company. Along with his Co-Founder and best friend, Kosta helped build the powerhouse company by capturing the energy drink market share through global expansions. Today, the company has achieved over 500 million in sales.
Upon such success, Kosta once again retired in 2010 to write his third book--Organic Networker--which became an overnight sensation and another “Amazon Best Seller” in two different categories within the first 24 hours of its release. Soon thereafter, Kosta began another successful venture which lead to the founding of Gara Group in 2015. Since then, Gara Group has quickly become one of the fastest-growing conglomerate development firms in the Direct Sales space, with an all-inclusive solution in building their clients’ dream companies and now in building Velovita.
Alejandro Diaz Bio
Alejandro Díaz (better known as 'Wolf'), manages Velovita’s global engineering team which involves the control and management of internal departments such as Web & Mobile Development, Quality Assurance, and Servers Administration, among others.
With more than 10 years of field experience, Wolf oversees all development with his team of engineers. This involves innovative, robust, and secure technological solutions for the company, allowing all associates to work quickly, easily, and efficiently.
Wolf carved an entrepreneurial path early on thanks to his perseverance and determination. From a very young age, he showed qualities that contributed to a promising and exciting future. At the age of 14, Wolf founded his first company and thanks to his vision and the help of his friends, he managed to open his first office. In that moment he learned how far he could go by giving the best of himself and being surrounded by extraordinary people with a similar goal to elevate and enrich the lives of others.
One of his goals has always been to combine his love for business with another of his passions, software development. At Velovita, thanks to the mentorship of people like Kosta Gara and Jeff Mack, as well as the support of a great team of first-class engineers, he has been able to fulfill that dream.
Ricardo Landeros Bio
Ricardo Landeros is a seasoned IT leader and project manager with over 13 years of experience driving digital transformation and managing cross-functional teams. Currently serving as the Chief Information Officer (CIO), Ricardo specializes in aligning technology strategies with business objectives to deliver innovation and measurable success.
A graduate of Tecnológico de Monterrey, Ricardo combines academic excellence with practical expertise. Throughout his career, he has led initiatives in cloud optimization, process automation, and data-driven decision-making, always with a focus on efficiency and impact.
As a CIO, Ricardo is dedicated to fostering collaboration, mentoring high-performing teams, and building innovative solutions that address complex challenges. His ability to bridge the gap between technology and business has been a cornerstone of his leadership approach.
Outside of work, Ricardo explores emerging technologies, consults on strategic initiatives, and pursues his passion for the culinary arts as a certified professional chef.
Jo Barsa Bio
Jo’s leadership has been recognized by the San Diego Business Journal, Women Who Mean Business (nominated in 2005, 2006, 2007, and 2009). She has been consistently ranked among the top 40 on the Top 100 Woman Owned Businesses. Jo is a member of the Ernst & Young Alumni Association, Vistage International, Provisors Carmel Valley, and All-Cities Network Group. Jo serves as the treasurer for Del Mar Carmel Valley Sharks and San Diego Business Resources, where she is also a member.
Fernando Morales Bio
Fernando Morales is a Certified Public Account (CPA) licensed in the state of Florida with nearly 20 years of experience in the Accounting and Finance profession. He started his career in the audit practice with PriceWaterhouse Coopers (PwC) and has worked in accounting and finance functions helping mid-sized to Fortune 500 companies build teams that produce financial reporting documents for data driven business decisions.
Fernando is an expert in audit and financial reporting which includes monthly reporting, budgeting and forecasting. He has a passion for developing talent in accounting and finance teams to help business leaders make decisions that will impact the business growth through focused revenue growth and expense management that increase the bottom line.
Amber L. Ruocco Bio
Amber L. Ruocco serves as Velovita’s in-house counsel to appraise the company of legal developments and provides strategic legal solutions for the company. Amber is responsible for managing the legal affairs of the company, including contract disputes, overseeing complex commercial litigation, internal investigation, legal compliance and risk management.
Amber is from Southfield, Michigan and received a Bachelor of Arts Degree in Criminal Justice from Western Michigan University, where she received honors and was named the Criminal Justice Scholar of the 2021 graduating class. Amber Ruocco attended Shepard Broad College of Law at Nova Southeastern University, where she earned her juris doctor in 2016. At Nova, Amber was enrolled in legal drafting course, and received the highest grade in that course. Amber is barred in both Florida State Court and also, in the Federal Southern District of Florida. Amber has a vast array of experience in healthcare law, workers, compensation, employment law, complex litigation, collections, and mergers and acquisitions. Prior to joining Velovita as in house counsel. Amber was responsible for overseeing litigation, and managing the day to day operations of her prior firm’s healthcare litigation practice.
Aizury Lim Bio
Aizury leads Velovita’s Marketing Department, including our Content, Design, Social Media and Video teams. Aizury oversees all marketing, communication, brand, and social media strategies. She and her team work together to create new content and messages that reflect our brand values and the essence of Velovita.
Aizury’s experience as a brand strategist, marketer, and communicator provides her the ability to comprehend and analyze customer needs, wants, and behaviors from a strategic point of view. She has successfully helped several SMEs with the development of their brand identity, core values, implementation of digital strategies, and overall marketing needs to establish their presence in the market.
She understands the importance and power that teamwork and a shared mindset have in achieving goals. Aizury firmly believes in creating a supportive space with leadership that energizes, orientates, and engages its members. Through her management style, Aizury consistently establishes a common goal to effectively collaborate towards team success. Her energy, analytic skills, organizational abilities, and creativity in tackling problems, all positively contribute to our marketing team.
Aizury has a Master’s Degree in Marketing and a Bachelor’s Degree in Communication Science from Tecnologico de Monterrey Campus Guadalajara, one of the best universities in Mexico. In addition, Aizury holds a Branding Concentration and a Certificate in Digital Marketing from Anthropomedia, a leading company in applied digital anthropology.
Dan Hazinski Bio
With a career spanning over 30 years, Dan boasts extensive expertise in logistics, warehouse management, and production oversight. He emerged as a key player during the nascent stages of the e-commerce and internet revolution, contributing significantly to the development of pioneering procedures to manage the exponential growth in shipping demands.
Dan's professional journey commenced as a quality control manager at an electronics company, where he rapidly ascended to the role of plant manager, showcasing his adeptness in overseeing complex production processes. His strategic insights and hands-on experience have been instrumental in optimizing operational efficiency.
Dan pursued an engineering major at the University of Florida, laying a solid foundation for his career in logistics and management. His educational background reflects his commitment to understanding the technical intricacies that underpin his role in the industry.
Jennifer Luce Bio
Jennifer Luce began her journey in the MLM industry almost two decades ago, having most recently worked at Jeunesse since it was founded over 14 years ago. As a problem solver with excellent interpersonal relationship-building skills, Jennifer has proven leadership abilities to foster and create a culture where employees enjoy coming to work. With an extensive background in Corporate Operations and Global Human Resources, Jennifer is an expert in expanding employee growth, fostering strategic partnerships, and delivering exceptional work performance in business operations. Jennifer’s diversified experience in all aspects of business operations has allowed her to successfully lead teams to achieve awards such as DSN’s Best Places to Work for five years and Top Places to Work for the Orlando Sentinel for two consecutive years! As a dedicated community member, Jennifer serves as the Managing Editor for MySanford and MyDeltona Magazines. Jennifer earned her MBA at the University of Phoenix. During this time, she served as the Secretary of the SHRM’s Orlando Chapter and was also a member of Delta Mu Delta. She believes education is extremely valuable and obtained her CFAA-HR credential in 2022. Most recently, Jennifer was nominated for the SheRise 2024 - Women In Leadership award, which honors the top 1% of Exemplary Women Leaders who have demonstrated outstanding leadership, innovation, and impact within their industry. Being a mom is Jennifer’s favorite part about life and even though she’s always had a strong work ethic and been an overachiever, she is not shy about her “purpose” or biggest “why.” There is always a special twinkle in her eye when she talks about him. Jennifer insists her greatest achievement is her 18-year-old son, Austin. Outside of work, you can find Jennifer on the basketball courts cheering him on!
Frank Alvarez Bio
Franklin Alvarez del Pino is a highly skilled leader with a talent for managing company operations and 21 years of proven experience helping companies achieve their goals. As Director of Operations, he is an expert in driving operational excellence, collaborating with teams, and implementing strategic solutions to enhance business operations on a day-to-day basis. He is known for his strong problem-solving skills and ability to thrive under pressure.
Franklin’s professional journey started at McGill University in Montreal, where he pursued Interior Design, laying the groundwork for his project development and design thinking career. His love for project management grew as he gathered insights from different industries and applied strategic solutions to drive success.
Kenia Reynaga Bio
Kenia Reynaga leads Velovita's Customer Service team, drawing on her 12 years of expertise to provide top-notch assistance and help Members achieve their full potential. She oversees day-to-day activities in research methods and design, analytics planning, and strategy implementation to enhance the Customer experience.
She is committed to inspiring high standards in leadership by empowering employees to reach their full potential both personally and professionally, and by nurturing talent with care and respect. Kenia believes that exceptional Customer Service requires qualities such as empathy and the ability to understand and relate to the client's perspective, but most importantly the essence of helping others. Such unique essence marks the difference in providing a truly satisfactory customer service experience.
Kenia measures success through the development of her team, clients, and VIP leaders under her guidance. Her objective is to create a positive influence on clients, ensuring they feel heard, empowered, and valued by the team of customer service experts who support organizational leaders and satisfied clientele.
'Treat people as if they were what they ought to be, and you help them to become what they are capable of being.' - Johann Wolfgang von Goethe.
Iliya Wu Bio
With over 18 years of experience in MLM industries, Iliya has built a solid foundation in business strategy, organizational leadership, and operational excellence.
Iliya holds a Master’s degree in Business Administration, which has provided her with a strong academic background that complements her extensive industry experience. One of Iliya's core strengths is her ability to integrate different departments, ensuring streamlined processes and efficient resource allocation. She excels in navigating complex challenges, identifying opportunities for operational improvements, and implementing robust solutions that enhance productivity.
Throughout her career, Iliya has collaborated with diverse teams, managing cross-functional projects and leading initiatives that align with organizational goals. She is also deeply committed to fostering a positive, inclusive work environment where each team member feels empowered and valued. Iliya excels at creating resilient teams that effectively adjust to change while staying aligned with our company’s objectives.
She firmly believes that transparent communication and continuous improvement are essential to a thriving organization and applies these principles daily to achieve sustainable results. Looking forward, Iliya aims to continue contributing to our organization’s vision by innovating and leading with integrity, precision, and a focus on sustainable success.
Shigeki Toyoda Bio
Shigeki started with Monavie in 2009 and then started with the Jeunesse team in 2015, bringing his unique background and dedication to excellence to every role he has undertaken. Shigeki believes in commitment and passion, as well as making significant contributions to the community.
Born and raised in the vibrant city of Tokyo, Shigeki's roots have deeply influenced his approach to branding and leadership. His academic background from Seijo University, with a degree in Mass Communications, has equipped him with valuable insights into psychology, sociology, and communication theory, enhancing his ability to forge strong relationships with our Distributors. With rich experience spanning from his early days in Monavie’s Customer Service to his dynamic career at Jeunesse, Shigeki has continually demonstrated his expertise and dedication. His former career as a professional dancer, performing in live shows and musicals, has also enriched his event planning skills, making our incentive trip events truly memorable.
As Shigeki steps into his role, he envisions continued growth and success for the Japan market. His goal is to support our Distributors in advancing their ranks and enjoying a more fulfilling life.
Vincent Yiu Bio
Mr. Vincent Yiu graduated Electrical Engineering of Ryerson University in Toronto, Canada in 1983 and started his career. He started his own business from 1987 to 1994, established computer companies in Hong Kong and Shenzhen, China. He setup his own branch office in 5 cities and computer dealerships in more than 20 provinces to sell his own brand computers. He worked in international market sales and training from 1994 to 1999, including Taiwan, South Korea, Japan, Singapore, Malaysia, Philippines, Thailand, Canada and the United States. He focused on corporate training, team and sales training for Hong Kong and China listed companies from 2000 to 2002. He assisted Bank Consortium Trust (MPF) which hired over 250 employees, established a training department in Hong Kong. He helped different American companies to serve as president and CEO of Greater China from 2003 to 2012. Established sales management teams in Greater China and Asia Pacific, and helped NHTC, a US listed company, increased its share price from $0.01 per share in January 2003 to $26.5 per share in December of the same year, a 2,650-fold increased in 12 months. During Mr. Yiu’s three-year management, the company's performance in the second and third years reached US$385 million and US$920 million, becoming Mr. Yiu’s masterpiece. 2013-2018 He managed Forvin International Investment Ltd as President. Its business model was O2O connecting online and offline merchants. People was able to settle their expenses through electronic consumption points. Forvin achieved sales of US$2.5 billion in 2015 and planed to become a listed company in 2018 Before come on board of Gara Group, since September 2018, Mr Yiu works as a Global Solutions Director, VP of Common X Limited. Common X is specialized in Artificial Intelligence (AI) technology management systems, serving different industries including direct sales, commercial buildings, factories, railway stations, power plants, shopping malls, airports, museums, hospitals and government buildings. The central control room is on your palm. It enables all the Internet of Things’ data are displayed and remote controlled with your mobile phone or iPad. With 5G technology have been installed in China and in some other countries, it changes the world of seeing, daily operation, efficiency, accuracy, monitoring becomes easy. Once AI are implemented, robotic helpers, auto pilot will be coming to our world, our work place, our home. All the control can be executed with your fingertips.
Hary Huorhary Bio
(Harry) Peou Huorhary is an accomplished Marketing & Brand Manager with over 10 years of experience across the FMCG, lottery, trading and MLM industries. Known for his strategic approach to product launches, he has a proven track record in enhancing brand visibility and sales.
Based on his expertise, he formulated and executed marketing strategies, optimized sales objectives, and fostered partnerships with prominent stakeholders. His leadership and mentoring abilities have led to team success, resulting in enhanced sales targets.
Harry brings a multicultural perspective and strong communication skills to his work. He holds a degree in Business Administration from the National University of Management.
Kelsy Ng Bio
Kelsy Ng, a seasoned chartered accountant with over two decades of leadership experience, seamlessly blends professionalism with approachability. Celebrated for her practical yet compassionate leadership style, Kelsy has earned a reputation for inspiring teams to excel while nurturing a positive and collaborative work environment. Her journey with the company began in 2022, fueled by her passion for and confidence in the transformative impact of its products. Kelsy is committed to driving the Singapore team to new heights, guided by founder Kosta’s vision, as she leads the company toward sustained growth and success.
Mark Kwiecinski Bio
Mark Kwieckinski, M.S.c. is a trusted expert on all Velovita® products. With more than fifteen years of experience reviewing and analyzing nutritional supplements and medical devices in over ten countries, Mark has real-world experience in determining what products promote health and enhance people’s lives.
Mark immigrated from Poland at the age of 4 during the Cold War and grew up in the small town of Hamilton, Ontario. He holds a Master of Science degree in Physics and is also professionally accredited as a Biomedical Engineer. Mark is passionate about bridging the theoretical world of government with the real world of business.
Mark developed an interest in alternative health at the age of 15 when he experienced a 6-month period of suffering from multiple seizures per day. Conventional medicine was unable to control his condition. It was only through a combination of alternative and traditional medicines that his health returned to normal. Since then, he has dedicated his life to helping others.
Our Team
Kosta Gara
Founder / Chairman / CEO
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Alejandro Diaz
Chief Technology Officer
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Ricardo Landeros
Chief Information Officer
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Jo Barsa
CFO, CPA
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Fernando Morales
Chief Financial Officer (CFO)
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Amber L. Ruocco
General Counsel (GC)
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Aizury Lim
VP of Marketing
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Dan Hazinski
President of Logistics
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Jennifer Luce
Chief Operating Officer (COO)
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Frank Alvarez
Director of Operations
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Kenia Reynaga
Director of Customer Service
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Iliya Wu
General Manager - Taiwan
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Shigeki Toyoda
General Manager – Japan
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Vincent Yiu
General Manager - Hong Kong & Macau
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Hary Huorhary
General Manager - Cambodia
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Kelsy Ng
General Manager - Singapore
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Mark Kwiecinski
P. Biomedical Engineer, M.Sc
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Our Brand
Our brand stands for what we believe in - the velocity to get what we desire in this lifetime and to feel what is rightfully ours: HAPPINESS. Life is too precious to spend on situations, or people, that no longer serve us. So if you've landed in our community, then welcome! In life, there are no coincidences.
We believe that when Velovita raises the vibration of each of our Members’ mindset and health, it then transfers to those around them and with that we can truly raise the vibration of the world together, one beautiful soul at a time. Velovita was built to remind people that hope is no longer just a dream, it can be a reality with us!
Velovita®
The origin of Velovita comes from our modus operandi: Velocity of Life - to get more out of this life with the time that you have and with a group of supporters that are of the same mind.
Our desire is to nourish every aspect of your life and those around you, and with that being said, it all begins with mindfulness in all that we do to become all that we aspire to be!
#LOVIT
LOVIT highlighted in our brand reflects another belief that having passion in all that you do is the key to a more fulfilling life.
When it comes to YOUR life, we want you to have more fun and love it!
#LOVIT